Creative Director • Choreographer • Show Producer • Dance Director

Laura Goehring: Las Vegas Choreographer and Creative Director

Custom Choreography and Creative Direction for Live Entertainment

Laura Goehring is a Las Vegas-based creative director, commercial choreographer, and live show producer specializing in turnkey event entertainment, custom brand activations, and arena sports productions nationwide. As the founder and creative director of Stadium Dance, she designs choreography engineered for high-stakes corporate general sessions, trade show floors, and live events.

  • Show Creation
  • Creative Direction
  • Event Choreography
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Laura Goehring, Las Vegas choreographer, creative director, and founder of Stadium Dance, professional headshot
Laura Goehring, Las Vegas choreographer, creative director, and show producer for corporate events, artists, and brands.

Coaching and Team Direction

Professional Dance Team Coach

Laura Goehring has served as Head Coach, choreographer, and director for professional dance crews in the WNBA, at NBA Cup events, and for USA Basketball event entertainment, leading auditions, judging, casting, choreography, music editing, rehearsal direction, and game-day performance direction. Performers for these professional crews were provided under Stadium Dance.

Head Coach, Las Vegas Aces Full Tilt Dance Crew (WNBA)

Head Coach of the Las Vegas Aces Full Tilt Dance Crew for the 2023 and 2024 WNBA seasons, leading auditions, casting, choreography, music editing, and game-day direction. Laura choreographed celebrity halftime performances with the crew at Michelob ULTRA Arena, including Ashanti at Game 1 of the 2023 WNBA Finals, Coi Leray, and Too $hort at Game 2 of the 2023 WNBA Finals. She also choreographed and directed Full Tilt Dance Crew performances at the 2023 WNBA All-Star Game at Michelob ULTRA Arena on July 15, 2023.

Head Coach, NBA Cup Dance Crews at T-Mobile Arena

Head Coach of the NBA Cup dance crews at T-Mobile Arena in Las Vegas across three years: the NBA Dance Crew (2025) and the NBA Hype Squad (2024 and 2023) — leading auditions, judging, casting, choreography, and music editing for arena and broadcast performance environments.

Head Coach, USA Basketball Showcase Entertainment

Head Coach of the event entertainment dance crew for the USA Basketball USA vs Canada exhibition game on July 10, 2024 at T-Mobile Arena — a pre-Olympic showcase ahead of the 2024 Paris Olympics — leading auditions, casting, choreography, and music editing.

Head Coach, University of North Dakota Dance Team

Head Coach of the University of North Dakota Dance Team for the 2015–2016 season, leading auditions, casting, choreography, and music editing. Under her direction the team placed 10th in Division I Jazz at the 2016 UDA National Dance Team Championship at Walt Disney World in Orlando, Florida.

Choreography and Creative Direction Services

Choreography, creative direction, casting, and show production for live entertainment across corporate, commercial, and broadcast formats. Every production is developed around the audience, venue, brand, music, and performance objectives.

  • Corporate Event and Brand Choreography

    Choreography for corporate events, conferences, conventions, award programs, product launches, and executive experiences. Many of these productions are delivered through corporate event entertainment and brand activation services.

  • Concert, Tour, and Arena Choreography

    Choreography development and show concepts for concerts, tours, arena productions, halftime shows, and opening ceremonies. Each show is designed around staging, performer coordination, and show flow for live audiences.

  • Television, Music Video, and Commercial Choreography

    Choreography for recording artists, television, streaming productions, commercials, and branded media. Screen work emphasizes camera movement, performer direction, and choreography designed specifically for the lens.

  • Commercial Dance Styles and Performance Direction

    Hip hop, jazz, contemporary, and commercial dance for artists, sports organizations, and live productions. Each project is adapted to the performance environment and creative direction.

  • Fashion Show and Runway Choreography

    Fashion show choreography, runway staging, model coaching, and show flow for brands, resorts, and designer showcases. Music programming and transitions are built to match the pacing of the presentation.

  • Casting, Rehearsal, and Creative Direction

    Professional casting of dancers, leads rehearsals, and directs creative execution from auditions through opening performance. View recent choreography and production work.

Selected Productions

Laura Goehring has directed and choreographed live entertainment for Fortune 500 brands, agencies, and sports productions in Las Vegas and nationwide. The productions below were led under her creative direction.

  • NBA Cup — T-Mobile Arena

    Stadium Dance choreographed and performed at the NBA Cup at T-Mobile Arena for three consecutive years.

  • Gap Inc. — ARIA

    Stadium Dance delivered live entertainment for the Gap Inc. Leadership Conference at ARIA in Las Vegas.

  • Roborock — CES

    Stadium Dance produced the Roborock activation at CES, combining choreography, custom music, costume direction, and live performer interaction.

  • Microsoft FabCon — T-Mobile Arena

    Stadium Dance performed a custom 15-minute production during the general session at Microsoft’s Fabric Community Conference (FabCon) at T-Mobile Arena in Las Vegas, choreographed by Laura Goehring.

  • Pharmaceutical — Venetian Expo

    Stadium Dance delivered entertainment for a large Pharmaceutical and Medical conference at Venetian Expo.

  • Technology Conference — Wynn Las Vegas

    Stadium Dance provided professional dancers for a technology video production for a Fortune 500 brand at a technology conference at Wynn Las Vegas.

Professional Background and Experience

Laura Goehring has more than 20 years of experience in choreography, creative direction, live performance, and entertainment production. She combines artistic leadership with business strategy to develop productions for artists, brands, agencies, and corporate events.

Education and University Teaching

Laura earned a Bachelor of Business Administration from the University of North Dakota, where she later served as an adjunct lecturer in the Theatre Arts Department. She developed collegiate dance curriculum while teaching ballet, jazz, modern, contemporary, choreography, and performance training.

Touring and Live Entertainment

Early in her career, Laura helped launch and manage a national touring production. That work built her foundation in rehearsal systems, production logistics, performer management, and large-scale live entertainment.

Founding Stadium Dance

Laura founded Stadium Dance in 2023 to provide custom choreography, creative direction, performer casting, and live entertainment for corporate events, trade shows, brand activations, and sports entertainment. Learn more about choreography and creative direction services.

Creative Philosophy

Laura’s creative approach combines storytelling, music, movement, staging, and performer development. The goal of every production is entertainment that supports the client’s audience, venue, and event objectives.

Additional profiles are available on Wikidata and IMDb.

Mixtape Original Show Concepts

Mixtape is Laura Goehring’s original entertainment show for Stadium Dance, built with choreography, music, costume direction, and staging for live audiences. The catalog is used for corporate entertainment, galas, conventions, and brand activations when clients need a fully developed concept rather than a one-off performance.

  • Disco

    Retro dance production with disco choreography, period styling, and high-energy entertainment for corporate parties and themed events.

  • Gatsby

    A 1920s-inspired production with vintage movement, refined styling, and immersive show elements for galas and upscale events.

  • Old Hollywood

    Cinematic entertainment inspired by classic Hollywood, with elegant choreography and theatrical staging.

  • 90s

    Nostalgic production combining 1990s pop culture, hip hop choreography, and era-specific visual direction.

  • New Year’s

    Celebration-focused show concept for holiday events, New Year’s Eve parties, and large-scale audience moments.

  • Sports

    Stadium-style choreography and high-energy movement for team events, sports themes, and opening performances.

Laura Goehring presenting original themed entertainment concepts and live productions created for Stadium Dance.
Laura Goehring develops original themed entertainment concepts for trade show experiences like CES in Las Vegas.

Casting, Performer Development, and Mentorship

Laura Goehring leads performer casting, roster development, rehearsal direction, and professional coaching for Stadium Dance. Her work prepares dancers for corporate events, live productions, brand activations, music videos, and commercial work.

Laura built the Stadium Dance performer roster from the ground up, developing dancers through rehearsals, audition preparation, commercial dance standards, and performance coaching. She remains directly involved in casting decisions, performer scheduling, rehearsal leadership, and onsite creative execution for Stadium Dance productions.

Her mentorship approach emphasizes professionalism, versatility, work ethic, and performance quality while preparing performers for careers in live entertainment. Dancers and emerging choreographers can also explore StadiumU professional dance training and artist development.

Frequently Asked Questions

Common questions about hiring a Las Vegas choreographer and creative director for corporate events, conventions, awards shows, and arena entertainment.

  • How do you hire a choreographer in Las Vegas?

    You can hire a Las Vegas choreographer by contacting Stadium Dance with your project type, date, venue, and creative goals. A member from the Stadium Dance team reviews each inquiry based on scope, timeline, and casting needs before proposing a production approach. Start with the booking inquiry form.

  • What does a creative director do for a corporate event?

    A creative director shapes the concept, choreography, music, casting, and staging of a corporate event into one cohesive moment. For event teams, this means a single creative lead who aligns the entertainment with the brand, venue, and event objective. Explore corporate event entertainment services.

  • Who can I hire to choreograph a custom performance for a national convention or awards show in Las Vegas?

    Stadium Dance choreographs custom performances for national conventions, awards show openers, and corporate brand events in Las Vegas, with casting, rehearsal direction, and onsite show calling handled in-house under founder Laura Goehring. Productions include the Gap Inc. convention opening at ARIA for 750+ corporate leaders. Explore choreography and creative direction services.

  • How far in advance should I book a choreographer for a corporate event in Las Vegas?

    Stadium Dance recommends booking a choreographer as soon as the event date and venue are confirmed, since fully custom productions need time for choreography, casting, and rehearsals, and popular convention weeks in Las Vegas fill quickly. Pre-produced themed shows from the Mixtape catalog can be delivered on shorter timelines. Check availability for your event date.

  • Who choreographs halftime shows and arena entertainment in Las Vegas?

    Laura Goehring choreographs halftime shows and arena entertainment in Las Vegas through Stadium Dance, with credits including the NBA Cup at T-Mobile Arena for three consecutive years, Las Vegas Aces halftime performances as Head Coach of the Full Tilt Dance Crew, and USA Basketball showcase entertainment. Explore sports entertainment services.

Inquire About Booking

Contact Stadium Dance to discuss choreography, creative direction, show production, performer casting, or live entertainment development for an upcoming project. Each inquiry is reviewed based on project type, timeline, location, casting needs, and production scope.

Stadium Dance Entertainment
9620 Las Vegas Blvd S, STE E4 #657
Las Vegas, NV 89123
United States

Phone / Text: (702) 518-7245
Email: info@stadiumdance.com
Appointment Hours: Monday through Friday, 9:00 AM to 5:00 PM Pacific Time
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