Founder of Stadium Dance

Laura Goehring: Choreographer and Creative Director

Creative Lead Behind Stadium Dance Live Event Productions

Laura Goehring is a Las Vegas choreographer and creative director who founded Stadium Dance in . She serves as the creative lead on every production the company releases, shaping artistic direction, performer development, and the original show concepts behind the Stadium Dance catalog. Goehring built the company on more than two decades of commercial dance and live performance work for arena, convention, and corporate event audiences.

  • Founder
  • Choreographer
  • Creative Director
  • Producer
Contact Laura
Laura Goehring, founder, choreographer, and creative director of Stadium Dance in Las Vegas
Laura Goehring, founder and creative director of Stadium Dance Las Vegas.

Background

Career Background and Creative Approach

Laura Goehring brings more than 20 years of professional experience in dance, choreography, and live performance to Stadium Dance. Her career spans commercial dance, university-level dance education, national tour production, and creative direction for live event environments. This multi-disciplinary background informs every project the company now releases.

Laura holds a Bachelor of Business Administration from the University of North Dakota, where she also served as adjunct lecturer in the Theatre Arts Department. In that role she developed curriculum and instruction across the full collegiate dance program, covering ballet, modern, contemporary, jazz, and choreography. She trained student dancers and shaped the program's academic structure alongside her performance career.

Earlier in her career, Laura contributed to the launch and execution of a national performance tour, which built the production-side fluency she now applies inside Stadium Dance: cast scheduling, performer logistics, live-show calling, and the operational rigor that large-format productions require. Her founding of Stadium Dance in 2023 is the formal extension of that career. The company is structured to deliver live performance at the same production standard the industry holds for any other large-format engagement.

Her creative direction style favors original choreography over recycled formats, rehearsal-led precision over improvisation, and tight alignment between performer, music, staging, and brand intent. That approach carries through every production Goehring has led since founding the company, including commercial and media productions documented in industry credit databases.

Laura Goehring directing choreography and live event productions for Stadium Dance in Las Vegas
Laura Goehring, founder and creative director of Stadium Dance.

The Mixtape Series

What Is the Mixtape Catalog? Laura Goehring's Original Themed Show Library

Mixtape is the original themed entertainment catalog Laura Goehring developed inside Stadium Dance. The library includes more than fifteen fully rehearsed productions spanning musical eras, audience styles, and live event formats. Each show is a self-contained production with its own concept, choreography, music edit, wardrobe direction, and performer staging.

Mixtape productions are deployed across corporate galas and executive programs, branded receptions, and themed event environments where the visual identity of the show is part of the entertainment.

Themed Productions in the Mixtape Catalog

  • Disco High-energy retro production styled around the disco era.
  • Gatsby 1920s-inspired show built for upscale receptions and galas.
  • 90s Throwback production drawing on nineties pop, hip hop, and styling.
  • New Year's Holiday-anchored show developed for end-of-year programs and resort events.
  • Sports Stadium-energy production styled for sports-themed corporate and league events.
  • Old Hollywood Cinematic, glamour-anchored show for awards programs and luxury events.

Additional themed productions are released into the Mixtape catalog as Goehring develops new shows.

See Productions in Action
Laura Goehring, founder, choreographer, and creative director of Stadium Dance in Las Vegas
Laura Goehring, founder and creative director of Stadium Dance Las Vegas.

In Conversation

Q&A with Laura Goehring

A short conversation with Stadium Dance founder Laura Goehring on the company, the craft, and where live event entertainment is heading in 2026.

What's the story behind Stadium Dance?

Las Vegas sets the global standard for live entertainment. Live residencies, Sphere productions, Super Bowl halftime show, F1, NBA All-Star Weekend, NFR opening ceremonies. Audiences who walk into a corporate event in this city are arriving with that standard in their heads, whether they consciously realize it or not. Most of the time, what gets staged for them does not meet it. Somewhere along the way I realized the gap wasn't talent. Las Vegas has the deepest pool of professional dancers in the country. The gap was production. There was no Las Vegas dance company building corporate performances at the same standard as the entertainment this city is famous for. I founded Stadium Dance to close that gap. Every performance we produce is built to hold its own against the largest live entertainment formats in the country. That standard is the entire reason the company exists.

AI choreography is everywhere right now. Where do you see human-built performance still winning?

AI is not competing with dance. AI is built on top of it. Every credible AI motion model in the world today is trained on human movement, captured from real dancers, structured by real choreographers. The reason most AI-generated dance still looks uncanny is simple. It was trained on the wrong data. Untrained subjects. Generic motion. Scraped video. The systems producing convincing digital performers are the ones working with serious dancers and serious choreographers, because trained performers carry intention, weight, breath, and phrasing that no algorithm has learned to fake. Stadium Dance sits exactly at that intersection. Gaming, virtual production, immersive entertainment, AI character work, all of it depends on real dancers feeding the system. AI is not the future of dance. Dance is the future of AI.

What's the most memorable production you've ever directed?

Roborock at CES 2026 is the production I come back to most often. We developed the concept, music, and costuming in studio, and the real products were not in our hands until we hit the floor. We tested every move in studio. Built backups for every variable. Engineered moments the crowd wouldn't see anywhere else. Our breakdancer slid across the floor on his head and spilled candy out of his pocket, while another dancer vacuumed it up mid-routine using the actual Roborock products. Every moment was choreographed and rehearsed to create a moment people had to stop and watch. They did. Attendees came to the booth just to catch the next performance. Livestreamers were arriving early to grab spots. The activation won a Silver BOSS Award. It was exactly the kind of work I founded Stadium Dance to produce.

What separates corporate entertainment that audiences remember from the kind they forget?

An audience that did not pay to be there would still have stopped to watch it. That is the standard. Forgettable corporate entertainment fails that test because it was designed to fill time instead of capture attention. It defaults to generic. Generic dance routines. Generic music. Generic staging. Generic energy. Generic feels safe because it is familiar, but familiar is the opposite of memorable. Audiences in 2026 have seen everything. What stops them is specificity. A performance built for their room, their brand, their audience, their event. Forgettable corporate performances are booked. Memorable ones are built.

What advice would you give a young dancer trying to build a professional career?

Dancers today have more access to training than any generation before them. Online classes, Zoom privates with choreographers anywhere in the world, full curriculums from your bedroom. There is no excuse to go cold between bookings. Your reputation is built on the days nothing is happening. How fast you respond. How you handle the slow weeks. All of it gets remembered. Treat your social media like a professional portfolio, because that is the first place a choreographer checks after an audition. The bar for getting noticed is no longer just talent, it is presentation. In Las Vegas, professionalism is not optional. Be early. Communicate. Answer your emails and texts. The dancers who get rebooked are the ones the choreographer can count on without thinking about it.

Mentorship

Performer Mentorship and Talent Development

Alongside her creative direction work, Laura Goehring leads the talent development side of Stadium Dance. She has built and maintained the Stadium Dance performer roster from the ground up, taking dancers from training and rehearsal through professional performance-level deployment, and continues to coach emerging choreographers and performers across Las Vegas through workshops, technique sessions, and rehearsal-room mentorship.

That mentorship work runs parallel to her business role. Goehring oversees the operational side of Stadium Dance productions, including talent relationships, performer scheduling, client development, and ongoing additions to the company catalog. That dual involvement keeps her directly engaged in both the creative and operational side of every show the company produces.

Book a Consultation

Contact Stadium Dance

To engage Laura Goehring directly for creative direction, production consultation, choreography, or talent development, contact Stadium Dance through any of the methods below. Each inquiry is reviewed personally and routed to the appropriate creative lead based on production scope.

Stadium Dance Las Vegas
9620 Las Vegas Blvd S, Ste E4
Las Vegas, NV 89123
United States
Phone / Text: (702) 518-7245

Appointment hours: