Laura Goehring

Choreographer for Live Event Productions

Laura Goehring is a Las Vegas-based choreographer, creative director, and founder of Stadium Dance, leading custom performance productions for corporate events, brand activations, and live entertainment with a focus on high-impact execution and audience engagement.

LEADERSHIP

As Founder and Creative Director of Stadium Dance, Laura leads every project from concept to execution, ensuring each production delivers both creative excellence and measurable audience impact. She collaborates closely with corporate clients, event producers, and global brands to design customized performances that elevate events and create lasting impressions.

Laura’s approach blends creativity, precision, and scalability, making her a sought-after expert in performance choreography, live event production, and experiential brand storytelling. Through Stadium Dance, she continues to push the boundaries of modern entertainment, delivering innovative, large-scale productions that captivate audiences and define industry standards.

EXPERIENCE

Laura Goehring specializes in building original performance productions from the ground up, custom show creation and branded performance development, each one shaped entirely by the client’s brand identity, event objectives, and audience. The process covers the full production arc: concept, choreography, casting, rehearsal, staging, and on-site execution. That end-to-end ownership ensures every Stadium Dance production, from convention floor activations to arena-scale shows, lands with precision and holds together under pressure.

Goehring’s choreographic range spans contemporary, classical, hip hop, theatrical, and commercial styles, giving her the flexibility to match tone, audience, and environment for any event format.

Work

Notable Production Work

Laura Goehring‘s production work includes engagements with globally recognized brands and major live events:

CES 2026 — Roborock | Las Vegas, Nevada Choreographer and creative director for a multi-performance brand activation at the Consumer Electronics Show, delivering 10 high-energy, product-integrated live performances over two days at the Venetian Expo. Productions ran on a rotation, blending flash mob and branded performance formats.

Gap Inc. Corporate Convention | Las Vegas, Nevada Choreographer for a branded live performance production for Gap Inc.’s corporate convention, fusing fashion heritage, music, and cultural narrative into a fully produced stage performance.

NBA Cup — T-Mobile Arena | Las Vegas, Nevada Choreographer for NBA Cup entertainment production at T-Mobile Arena, Las Vegas. Production performed for arena-scale audiences at one of the NBA’s marquee in-season events.

CES — International Consumer Electronics Show Choreography and creative direction for live performance productions connected to CES, one of the world’s largest technology conventions held annually in Las Vegas.

Commercial and Media Productions Choreography for commercial productions including branded content for Spice King Seasoning (Product campaign), in addition to national prime-time television appearances. View more information on Goehring’s work and professional background documented on IMDb and Wiki.

Across these engagements, Laura has directed performance productions ranging from corporate convention openings to arena-scale entertainment performed for audiences exceeding 20,000 attendees.

PRODUCTIONS

Themed Show Production

In addition to fully commissioned custom productions, Goehring has developed Stadium Dance’s original Mixtape performance series a library of more than 15 fully rehearsed, ready-to-deploy themed shows spanning musical eras and event formats. Productions include Disco, Gatsby, 90s, New Year’s, Sports, Old Hollywood, and additional themed concepts developed for corporate galas, conventions, and experiential events.

Each production in the Mixtape series is fully rehearsed and production-ready, allowing corporate clients and event planners to deploy a professional-grade performance without the lead time and cost of a ground-up custom build. The series represents years of development investment, choreographic composition, talent rehearsal, staging, and costume, built to perform at a professional standard. specializes in custom choreography and creative direction for corporate entertainment productions and experiential marketing events.

DEVELOPMENT

Performer Development and Mentorship

Beyond production creation, Laura Goehring has built and managed a professional performing artist roster within Stadium Dance, developing dancers from training and rehearsal through professional performance-level deployment. Her work as an educator and mentor, encompasses workshops, coaching, and performance training for emerging choreographers and professional dancers in the Las Vegas and nationwide.

This company-building dimension of her career reflects a dual identity: creator and operator. Goehring manages the full business infrastructure of Stadium Dance alongside its creative output, handling talent relationships, client development, production logistics, and the ongoing expansion of the company’s performance catalog. Her academic background includes a Bachelor of Business Administration from the University of North Dakota, grounding her creative direction in commercial strategy and brand communication.

Artist Development and Company Management

Her academic background includes a Bachelor of Business Administration from the University of North Dakota, grounding her creative direction in commercial strategy and brand communication.

With decades of professional experience across contemporary, classical, and commercial dance, Laura has directed productions for audiences exceeding 20,000 at premier venues including T-Mobile Arena, Mandalay Bay, Venetian Expo, national convention stages, and prime-time television. Her work positions Stadium Dance as a trusted partner for companies seeking cutting-edge choreography, experiential marketing, and world-class live entertainment.

CONTACT

Commission a Production

Organizations, brands, and event producers commission Laura Goehring and Stadium Dance to create custom live entertainment productions for corporate events, brand activations, arena productions, motion capture choreography for ai and gaming, and major live events. Each engagement begins with an original concept and is executed by a professional team experienced in delivering high-visibility performances in complex event environments.

Contact: Contact Page
Email: info@stadiumdance.com
Phone: (702) 518-7245

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